This page contains some of the printed materials I produced for The Learning Company-Foreign Language Division as Media Coordinator. For the most part, these pieces were produced by myself from initial concept, roughs, layout through to final film. I worked with the Vice President of the company to create a budgeted advertising strategy. I then booked and monitored scheduling of all company advertising, compiled results from reader response, and reported this information to the President of Marketing. I also designed and produced many pieces of marketing and company collateral in this role.
This is an example of the many advertisements I designed and executed for The Learning Company. I was responsible for the creation and booking of these ads in over 100 Educational journals a year in addition to placement in many of the leading consumer publications including MacUser, PC Computing, and ComputerLife magazines
The Learning Company-Foreign Language Division.
Clockwise from top; mailing envelope, pocketed folder, business card, product catalog. I was in complete control of producing these items from start to finish, including contracting printing and negotiation of fees.
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