This page contains some of the printed materials I produced for The Learning Company-Foreign Language Division as Media Coordinator. For the most part, these pieces were produced by myself from initial concept, roughs, layout through to final film. I worked with the Vice President of the company to create a budgeted advertising strategy. I then booked and monitored scheduling of all company advertising, compiled results from reader response, and reported this information to the President of Marketing. I also designed and produced many pieces of marketing and company collateral in this role.

Publication Advertising
PC Computing May-July 96

This is an example of the many advertisements I designed and executed for The Learning Company. I was responsible for the creation and booking of these ads in over 100 Educational journals a year in addition to placement in many of the leading consumer publications including MacUser, PC Computing, and ComputerLife magazines

Catalog
The Learning Company-Foreign Language Division
Winter/Spring 1996

I worked for several months on this project in close conjunction with the California marketing department from initial concept to final printed piece. The final printing took place in Knoxville under my control. Over 50,000 copies were printed.


Corporate Identity Items
The Learning Company-Foreign Language Division.

Clockwise from top; mailing envelope, pocketed folder, business card, product catalog. I was in complete control of producing these items from start to finish, including contracting printing and negotiation of fees.

Contact me at

jcab@jcabler.com

© StudioCAB 1999. All rights reserved.